So I have this friend, and this friend’s website, which I threw together under emergency, “has-to-be-live-now” conditions, custom coding it in, quite literally, hours a few years back, NEEDS to be upgraded. …Because it’s going to fail soon. But this friend is very particular, so it’s very hard to get a semi-solid “this is what I envision” from them. I had a couple of “Dawn” ideas, but nothing I “knew” would gather any sort of approval. So I pulled a “sneaky” based on a mere passing mention that was made of another friend’s site, something I knew was built on bad coding, but that I knew I could hand-code myself if need be.

Now here comes the “sneaky/naughty” part:

First I displayed a site laid out much as the one already in place. After a couple of hours of working through this friend’s critique of it on the phone, I switched to a rough I’d coded on another design scheme, and, as I anticipated, this was definitive “no”. So then I pulled up a raw, stripped version of something I thought might be kinda sorta cool–good for cross compatibility (responsive-to-all-devices/mobile-first) yet allowed for a really professional presence that didn’t get ‘old’ to the eye or the brain. And it worked. This one is a go. …At least so far. We’ll see how this all works out after I get done custom coding it all out, then dressing it with content.  My fingers and toes are all crossed.  This is supposed to be a Christmas present for them to be launched with the advent of the new year. Wish me luck.