Authors, really.
Do I care that you’re having a “huge sale”?
No. I’m not a bargain basement book shopper, willing to spend my time on anything that comes my way because it’s cheap or free.
I also don’t care if you’ve won some award or contest with your book. I know how contests and awards work from the inside, so I know that, chances are, the only reason the book won is for reasons that have nothing at all to do with its actual quality and value as good reading. Likewise with professional reviews.
Next on my list of “I don’t give a damn” is whether or not you made some best seller’s list or, worse than that, some “pop” list voted on by Joe and Josepha Public. BS lists are just that–bullshit lists–manipulated by skill and subterfuge, and “pop” lists rank even lower, being manipulated by cliques and back-scratchers.
What will convince me to buy your book? Good hook, good writing, and a riveting story I can’t put down, written in a genre I like…which is most anything that, A, doesn’t dwell in the dreary, disheartening, perverse, stupid, insipid, banal, and/or trite and, B, which lacks any descent into gratuitous sex, gore, and/or violence.
How do you catch me? First off, a good slag-line. Second, a good description. Third, a first page that makes me want to read on…and that continues to pull me along all the way through the excerpt provided by Amazon. Then, yes, you’ve just made a real sale, and, despite being a KU member, I will actually pay you your full asking price…because I believe GOOD writers should be paid.
Stepping into the shower, she listens to the giggling in the walls, watches light refracting in the streaming spray, smells the fragrance of freshness. Tastes it, too. She closes eyes, lessening visual stimulation. While spatially disorienting, this decreases distraction.

I have a friend, and she writes books–lots of books. Her name is Marva Dasef, and she calls herself The Cellophane Queen…because nobody seems to notice her or how good her books are.
Turning my head from primarily working my graphic arts biz (see zentao.com if curious, though that’s not the half of it, not even) to writing as my focus makes me even more aware of how much work I was doing helping others with their projects while ignoring mine. It’s a real eye-opener. To suddenly focus on me is all but a completely new experience. In fact, it is a completely new experience. There’s a sense of utter joy, deeply felt to almost overwhelming, but there’s also this odd sense of guilt–a sense that I’m neglecting something that’s crucial. So I’m going to compromise just a little. I won’t say no to everyone who asks for assistance, just the most presumptive.