WHY!!!! (I don’t promote my books)

 

“Dawn, why don’t you…”

“Because it’s a waste of my time.”

“But… .”

There are no ‘but’s.

What the hell am I talking about? Book promotion, that’s what.

As an author, specifically and mostly a novelist, I write ’em — books, that is, (used to publish them, too …until the pirates pissed me off) — but I’m not interested in spending my life chasing futility, much less paying for the dubious honor of being stupid …which is what happens when and if you fall for all the bullshit out there about book promotion.

Oh, sure Number One: Release a new book, and, maybe, a past reader will care, if they see the promo, always chancy because emailed announcements get ignored, posts on social media don’t get seen, ads get missed and blocked.

Release new books regularly, as in every three months, and, yes, you’ll sell some, both the new and some from your back catalog. It’s all predicated on luck and happenstance, though. There are no guarantees.

Oh sure Number Two: Facebook advertising works and doesn’t have to cost an arm and a leg …or, maybe I should say, will cost only an arm and a leg, depending on your target demographics.

And, yes, oh, sure, Number Three: Amazon advertising works, with the same caveat as with Facebook.

Newsletters? Oh, sure Number Four: You’ll sell some books because you dun your mailing list subscribers, but you’ll also net a whole bunch of ‘unsubscribes’ in the process, people who will never, ever buy another book from you because you pissed them off by hitting their inbox at the wrong time.

Reality: A check of the numbers, especially when penciled out against time and money spent, means that you are, literally, paying for the privilege of irritating people who may be somewhat interested in your new release …maybe, but, mostly, are irritated by getting yet another “See? Look! I just released another novel” dun on their social media notifications or in their inbox.

I’m sorry, but my time is worth money, plus, I’m not interested in providing folks an extra excuse to dislike me more than they already do because I’m a mouthy, opinionated so-and-so. I especially am not interested in alienating those who do appreciate me because I am a mouthy, opinionated so-and-so, but who don’t like having me push my novels at them. And I’m certainly not into paying for people to unlike, unfriend, and unsubscribe …which is what happens, much as the “How to Sell Your Book” gurus don’t share that consequence — a real consequence!

And that brings me to the “How to Sell Your Book” gurus.

Did you ever notice that the “How to Sell Your Book” gurus never offer to use their “guaranteed formula” they claim works so well to sell your book? That’s because they know that their “tried and true” system doesn’t work. Did it and did they offer such a service, there isn’t a book author out there who wouldn’t part with 50% or even 100% of their royalties for becoming a ‘known’ author to readers.  Heck, wannabees would flock to cash in on the service at 1k, 2k, maybe even 5k in USD $$$$ per book. Heck, the gurus would be rolling in the dough, wouldn’t they?

But, no. That’s not what the “How to Sell Your Book” gurus are selling …for a good reason. They couldn’t do it. Their tried and true method would not work, even for them. It’s all smoke and mirrors, and they know it. They know they’d be spending innumerable futile hours, getting way less than minimum wage trying to, no matter how many starving third worlders they employed at pennies a day to plug in their magic formulas.

Instead, they take the easy route to fame and profit. They sell their “guaranteed formula” for success to hungry-for-fame-and-profit book authors, their guarantee only valid (read the fine print) if you meticulously follow all their rules and keep at it …forever. Oh, and buy their latest how-to book, because, y’know, don’t you? The market is always changing, so you’ve got to have the latest greatest along with their previous books on the subject. (“Secret #4 referenced in book 1, secret #9 referenced in book 2… .”)

Here’s the deal: Most all the folks who claim to have the inside edge on how to sell your books make their livelihood and niche best seller fame by selling “How to Sell Your Book” books to pantingly desperate and gullible authors. Now, while some of those methods worked for the instances shown, they don’t work by the time the “How to Sell Your Book” book hits publication. It’s a done deal, that strategy only working for a few weeks, maybe months at the outset for the strategy’s originator and a handful of others who immediately copied them. After that, nope. But the ‘how-to’ formula is still saleable, of course.

Well, what about services like Book Bub and Book Gorilla?

Book Bub is expensive and a PITA to get into (See concluding sentence of paragraph below.); Book Gorilla, inexpensive. But you know who signs up to those mailing lists? Authors interested in checking out those services as a possible path to more sales. (It’s part of the sign-up process, getting you on their mailing list.) The other most notable demographic are Bargain Basement book shoppers, mostly those who read lots and lots of Big R romance. Oh, sure, Number Five: Bargain Basement book shoppers will always grab freebies and, maybe, 99 centers. But that’s it. They ain’t into payin’ for books. It’s gotta be free or dirt cheap.

Onto oh, sure Number Six: There are a minuscule percentage of readers on those Book Bub and Book Gorilla mailing lists that actually are interested in discovering new authors and are willing to actually pay for subsequent books from an author’s catalog, but those folks are rare as hen’s teeth (and, for those not in the know, hens don’t have teeth. Hence, their ‘rarety’. That’s the irony embedded in the saying.) Oh, and, PSST! Book Bub has now become the tool of Trad Publishing, don’t you know? Indies really need not apply, please.

I’ve already covered “How to be a Hugely Successful Published Author“.  If you want to know my secret for promoting my books, it’s this: I occasionally and prudently advertise. I put my dead tree books in shops I know will attract buyers. And how about on the Net? My advice: Be yourself. Be active and interesting. Don’t badger people with duns to buy your books or keep announcing them over and over, ad infinitum. It’s enough to put the covers there for the seeing. Folks who become interested in you, the person, might happen to finally decide to read one of your books. And, if they like them, they might buy more of your titles.

If you seriously want to write books for a living, I suggest you either write the consistent best selling genre on Amazon — erotica/BDSM — or find some hungry non-fiction, self-help niche …like book authors seeking the magic secret to fame and fortune, then pump your books out at a rate of one every couple to three months, because, anymore, that’s about what you’re going to have to do for folks not to forget you and your books exist.

 

Living in the Past Performance Video Released …Finally.

I actually started this a LONG time ago, but…. Heck! You know. Life, and all that. Mom deciding to up and head off the planet didn’t help matters. Well, by the time I got back around to this, the file had somehow corrupted, the visuals squeegeeing faster and slower than they were supposed to in chaotic, no formulaic, and, therefore, not easily fixable ways. Wound up having to start all over, something I’m never good at. I rarely procrastinate. Ever. But, when it comes to re-making something already done, then, yeah, I postpone, avoid, defer. But, a promise is a promise, so I beat myself over the head until I sat down and spent the two weeks necessary to redo the editing and splicing. So, here you have it. Jethro Tull’s Living in the Past, performed by zentao Music, namely me and Forrest. As ever, this arrangement is Forrest’s, who somehow manages to capture the essence of any piece he sets his hand to.

If you want to read about the flute playing in this piece, I talk about it here, in “Playing Tull’s Living in the Past“. That’s how I do it, but (…and here’s the biggy) it’s because I can’t get that airy sound that comes easy to Ian Anderson and to beginner flutists. I’ve tired every which way to try to make myself sound airy, but, to no avail. I guess I spent too many hours working very hard not to sound airy. I suppose I could sabotage my flute’s pads, but I won’t. 😀

[arve url=”https://youtu.be/WL0Ui8u0Eco” /]

Update on Dawn’s World

So you all know Mom died mid-October and, yes, I’ve been way under the radar when it comes to both the real world and the Internet. Why doesn’t have as much to do with grief, though there’s that, as much as it does shock and anger. Mom was not expected to die. Nobody, even the surgeon who fixed her torsion, expected it. Yes, she was that healthy inside, despite atrial fib. That she died came as a complete surprise. That she chose to do it during the two hours I was gone from her post-surgery room in ICU, having left her to go home to check and feed animals with her numbers excellent and stable, that she chose to check out in a matter of minutes to the ICU nurses’ disbelief, her heart rate steadily declining from normal to zero in ten minutes during my absence, felt like opportunism. She took advantage of the fact that I went home to check herself out of life, and all because of the indignity of a stomach tube threaded down through her esophagus into her stomach to drain off her backed up digestive effluent.

I’m not kidding, here. This is no joke. Her aunt and a great aunt — both of them — did the same thing — willed themselves dead, the 101 year old, having just finished doing a batch of pickles, sitting down on a couch and going in 24 hours upon deciding to die and the 103 year old who, likewise decided, but instead took three days to do it. And, according to family lore, it was the nature of these Eurasian women who, having survived child birth to enter old age, then extreme old age, all of them healthy, to simply and suddenly decide that they now wanted to die …and then they’d do it.

It’s always been eerie for me to hear the tales. What’s knocked me into retreat is the fact that she just had to demonstrate the quasi-validity of her stories, much as the pragmatic side of me sits here and vehemently shakes my head ‘no, not plausible’.  What brings the shock and anger, though, is something else: She had everything to live for — friends who called, friends who visited at least once a week, opportunities to gad about and socialize, go to dinner and to parties….  She embroidered, still beautifully. She voraciously read books. She lived in my home, then back to her own home with me there to provide for her every whim and need …excepting those things which I couldn’t provide — being the daughter she yearned for — something feminine and pretty, something vain and vacuous, something willing to chat about triteness for hours on end, none of which is me. I’ve never been able to be ‘one of her dollies’, though how she persistently tried to coerce me to be.


I wrote a short story a few years ago. Though it’s slightly fictionalized to preserve some semblance of dignity, I think I’ll share it… because this, for me, is what it was like having Mom live with us …us living with Mom. It’s called A Moment of Morning, written under my pen name, E. J. Ruek and originally posted to that site: https://www.ejruek.com/a-moment-of-morning/

A MOMENT OF MORNING

In the dark of the morning, I sit in the cold, listening to the faraway, echoing horn of a train. It’s 3:30 AM, my rising time—by habit and need.

My mother sleeps in my living room, slowly dying of self-neglect and petulance, and there’s nothing I can do. There’s nothing that her many doctors, visiting nurses, CNAs, and physical therapists can do. She makes her choices, refusing advice, urgings, instructions. She sticks to those choices. Rigorously. I’m just the maid. My voice doesn’t count, even if I am her only daughter…her only child. (She lost all eight others as fetuses, maybe by choice. I knew by the time I was four that she sure didn’t want me.)

Sipping coffee, waiting for the love of my life to phone home, I cast my mind inward, wondering at a woman who, my whole life, insisted that I “move.” And move I do, more than most, more than any of my contemporaries, except maybe Kathy. Three years ago, Mom moved, too. She was agile and fit. Then, due to her own choices of personal neglect, her ability to do so with ease and vigor vanished. At sixty-eight—did I tell you that I was a very late baby?—she became a maimed slave to a syncopated heartbeat—atrial fib. Now she lays on a bed, ordered to keep her legs up, and delivers me anger seasoned with pouts and, worse, self-pity.

My mother is, in her way, a prima donna—very vain. Yet, she is…or was…generous and caring, too. To and of others. (Never me; never my dad.) She cares for ‘her’ others a lot, especially her anthropomorphized dollies—thousands of dollies.

I keep thinking to myself—what will I do with all of those thousands of dollies, some worth ten thousand, each?

I know nothing of dollies, care nothing for dollies. I find them rather horrifying—porcelain, cloth, plaster, and plastic reincarnations of someone’s symbolically human ideal. (Are humans ideal? Even symbolically? …I wonder in doubt.) “You can tell the artist,” Mother will say, her delicate, model’s hands fondling a dress, a hand, a curl. She’ll line them up and point to the nuances of a particular artist on dolls that cost more, each one, than Dad made in a month. (After she bought them on time, he couldn’t afford the price of his heart pills.)

A friend suggests that I catalog them, then sell them on E-Bay. The very idea exhausts me. The research to price them would, alone, require a year of my time—time I don’t have with running a business and maintaining two households—never mind my writing, recording, and session work.

Then there’s Mom’s piles—decades’ worth of magazines and old newspaper articles, boxes of clothes bought at thrift stores and sales, yards of material waiting to be run up on one of her five pricey sewing machines. There are hundreds of books that she’s never read, toys still in boxes, foot lockers filled with embroideries. There’s hoards of too many dishes and vases and lamps; upstairs is that old wicker couch overflowing with teddy bears….

It’s a five bedroom house, filled to brimming with all of Mom’s treasures—old cradles and buggies, doll houses and miniature tea sets—and all of it’s covered in decades of dust. (She never cleaned house after Dad’s heart began failing—no reason, I guess.)

That’s just the inside. Outdoors, there’s the piles of old garbage, the broken down fences, the rotting car, truck, and trailer, this last a haphazard minefield inside containing a vast store of treacherous gardening tools. (I’d keep the gardening tools and fix up the fences.)

Another train’s passing, its horn dulled by the distance. My coffee is cold and so are my feet. It’s time to close the laptop and get myself started on chores, but I linger out here on the patio, outside in the cold and the snow.

My cell phone rings. I touch the headpiece I wear to hear hubs in my ear, his grumbling voice a relieving welcome.

He’s headed for Canada, a load full of giant, cumbersome coils. He asks after me, then requests some safe truck routes through cities in lower BC.

I oblige, ‘Googling’ the easiest routes. Then, to his question, assure him that, yes, the roof man will be here today to clear barn roofs of snow load.

Did I snowblow the driveway?

No, but I will.

Best do it before the temperature plunges to zero.

I know.

Did the dog’s blood work come back?

Not yet. It’s expected today.

I love you.

I love you, too.

Gotta go.

Bye.

_

In the dark of the morning, I sit in the cold, listening to emptiness. It’s 4:00 AM and time to get started on morning.

~ ~ ~